חשוב לזכור: אל תבחרו ביטויים שלא מייצגים את מה שהאתר מציע, גם אם יש להם כמות חיפושים גבוהה מאוד.
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שיפור שירות לקוחות: אפשרות לפיתוח סוכן שיתן מענה מהיר לשאלות נפוצות ויצירת תשובות מותאמות ללקוחות – יתרון משמעותי כשעובדים מול המון לקוחות במקביל
כתיבה והפצה של תכנים חיוביים במקורות חיצוניים נוספים (אם אפשר, באותם מקורות בהם פורסמו התכנים המכפישים).
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